Blog Posts Process Management

Deliver Brand Relevance and Growth With A New Experience Architecture

Blog: Forrester BPM Center of Excellence

At Forrester’s Tech and Innovation forum, Joe Cicman and I are revealing new research we’ve been working on that will help brands avoid irrelevancy and drive growth. Its called experience architecture (XA). The technology strategy that the likes of Target, The Home Depot and Starbucks use to deliver quality experiences to their customers and employees. So […]

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