CX SF 2019: Are You Designing For Everyone In Your Target Market?
Blog: Forrester BPM Center of Excellence
When we design for the “average” person, we design for no one. One of my favorite books, The End of Average, opens with the story of how, during World War II, the US Air Force faced a high death rate — pilots were unable to control their planes, which led to crashes, often fatal. The […]
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