CX NYC 2019: Q&A With Rick Parrish On Values-Based Selling
Blog: Forrester BPM Center of Excellence
Consumers are paying close attention to brands’ moral, social, and political values. They’re making buying decisions based on the values a brand stands for. However, our research shows that companies lack a systematic approach to values. At CX NYC 2019, I’ll share findings from our values-based experience framework that will help customer experience professionals evolve their approach in this emerging area. I sat down with Forrester’s event team in advance of the forum for a sneak peek into the findings.
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