Articles Blog Posts Business Activity Monitoring Business Management Infographics Methodology

Customer Journey Mapping: Hints and Tips

Customer journey mapping is a critical process that sales organisations should do to understand their customers’ experience in their business fully. It is also vital for a company to become more customer-centric, and to establish a competitive edge in the market.

When done right, it can provide an accurate outside customer perspective, and you will be able to pinpoint your customer’s needs at each interaction, how efficient you are at meeting them, and identify the areas for improvement.

The process, however, is a bit complex and a successful approach requires thorough consideration of some factors – it requires significant customer insight-driven inputs and internal buy-in to be effective.

To help out, here are six tips and trick which you can use to make the customer journey mapping more manageable and attainable.

Leave a Comment

Get the BPI Web Feed

Using the HTML code below, you can display this Business Process Incubator page content with the current filter and sorting inside your web site for FREE.

Copy/Paste this code in your website html code:

<iframe src="http://www.businessprocessincubator.com/content/customer-journey-mapping-hints-and-tips/?feed=html" frameborder="0" scrolling="auto" width="100%" height="700">

Customizing your BPI Web Feed

You can click on the Get the BPI Web Feed link on any of our page to create the best possible feed for your site. Here are a few tips to customize your BPI Web Feed.

Customizing the Content Filter
On any page, you can add filter criteria using the MORE FILTERS interface:

Customizing the Content Filter

Customizing the Content Sorting
Clicking on the sorting options will also change the way your BPI Web Feed will be ordered on your site:

Get the BPI Web Feed

Some integration examples

BPMN.org

XPDL.org

×