Conversation Automation, Personalization, And AI: Five Key Findings For B2B Marketers
Blog: Forrester BPM Center of Excellence
Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys. The ability to reach, engage, and enable empowered B2B audiences — whether buyer, customer, or employee — means […]
Leave a Comment
You must be logged in to post a comment.