Blog Posts Process Management

Consumer Marketing 2018: “Could-Do’s” vs “Must-Do’s”

Blog: Forrester BPM Center of Excellence

To my astonishment, this Tweet, which quotes my opening remarks, was the most re-tweeted/liked/shared of Forrester’s Consumer Marketing 2018: On average, marketers are using 16 different channels to reach and interact with customers and, on average, are tracking 17 different types of measurements and KPIs, says @MelissaRParrish #FORRMktg — Ginger Conlon (@customeralchemy) I was astonished […]

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