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Contributed on July 20, 2021
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Consider Content Engagement Solutions To Enhance Digital Buyer Interactions

Blog: Forrester BPM Center of Excellence

Marketing content has become the primary way for customer-facing teams to create dialogue as B2B buyer behavior changes and work-from-home limitations cause buyers to engage online to inform prospect and customer buying decisions. Static, one-to-many communications don’t cut it anymore — to win buyers’ increasingly divided attention, content must become more relevant, valuable, and interactive.  Content engagement solutions are an emerging market category that helps B2B […]

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