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CMOs Take Public Stances On Societal Issues To Tap Into Consumer Energy — Just As We Said They Would

Blog: Forrester BPM Center of Excellence

In November 2018, we predicted that CMOs would target societal tensions to gain an advantage in competitive markets. Nike’s 30th-anniversary campaign featuring controversial activist Colin Kaepernick would serve as an opening salvo for other brands to just do it. And so they did. AdAge’s “Campaign of the Year” is producing a tapestry of evidence that CMOs […]

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