Blog Posts Process Management

CMOs’ Role In Unveiling The Full Potential Of Revenue Opportunities

Blog: Forrester BPM Center of Excellence

The environment of B2B organizations and B2B marketing is changing rapidly, and it’s essential that companies keep up to stay ahead of the game. One area that needs attention is revenue management, which traditionally focused solely on lead-centric acquisition processes. However, as the customer buying behavior changes, B2B organizations and their CMOs must take a […]

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