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CMOs Need A Measurement Strategy That Connects To Business Outcomes

Blog: Forrester BPM Center of Excellence

All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes. However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives. On top of that, CMOs are faced with keeping up with ever-changing buyer behaviors, operationalizing […]

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