CMOs Drive Growth With Media Inclusivity
Blog: Forrester BPM Center of Excellence
After the 2020 murder of George Floyd, brands and agencies swiftly made bold commitments to invest in Black-owned media companies. The goal? To better reflect the diversity of brands’ audiences and create a more equitable media ecosystem. While well-intentioned, it too narrowly focused media dollars solely on minority-owned media groups and away from other critical […]
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