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CMOs: Advancing From GenAI Pilots To Proficiency Doesn’t Come Easy

Blog: Forrester BPM Center of Excellence

The awe and wonder of generative AI (genAI) — instantly generating ad headlines, email copy, images for social posts, quality video, and more — is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage. CMOs and their organizations should now prioritize proficiency — the hard work of developing genAI […]

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