Blog Posts Process Management

Close The Gap Between Brand, Customer and Employee Experiences

Blog: Forrester BPM Center of Excellence

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences. The employee data tsunami is […]

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