Blog Posts Process Management

Channel Marketers Need To Become Community Marketers – Here’s How

Blog: Forrester BPM Center of Excellence

<Click Image for Full Size> A lot has changed in the 25+ years I have spent in the technology channel. New technologies, partner business models, shifting demographics, expanding communication vehicles, and most recently, new technology buyers with different psychology, behavior, and journey have created a whirlwind of change for vendors, distributors, and partners alike. […]

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