Blog Posts Process Management

Changing Your Loyalty Program? Here’s What To Consider

Blog: Forrester BPM Center of Excellence

Today, brands leverage loyalty programs to acquire and retain customers- particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: consumers look to programs for better experiences and cost-savings, particularly in light of the current economic crisis. As both customer and business needs change, programs are evolving accordingly. […]

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