Case Study: How To Improve Your Chatbot’s Chance Of Success
Blog: Forrester BPM Center of Excellence
Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. My recently published report, Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success, shows how OCBC Bank in Singapore is bucking the trend: The bank recently created Emma, a chatbot focused on home loan leads, which […]
Leave a Comment
You must be logged in to post a comment.