Can You Handle The Truth? Why Popular Myths Are Holding B2B Sales Back
Blog: Forrester BPM Center of Excellence
B2B sales leaders have been running sales orgs based on a set of myths passed down by sales leaders over generations. Until now, they’ve been accepted as truths. Sales leaders view them as the right way to manage sales. But new data show that these myths are, in fact, holding sales teams back. In our […]
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