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Can Creative Entrepreneurialism Save The Agency Business Model?

Blog: Forrester BPM Center of Excellence

Jay Pattisal, Keith Johnston, and I have been probing the reasons behind the financial woes of agency holding companies like MDC Partners, Publicis Groupe, and WPP. What’s going on? Why is the agency holding company business model struggling while consultancies like Accenture and Deloitte see their experience agency revenues soar? What has changed? It would […]

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