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Brands Swagger Into 2022 With Bullish Media Moves

Blog: Forrester BPM Center of Excellence

In 2020-21, when advertisers were making decisions about their advertising investments, times were tough. The cultural environment was precarious and the trajectory of the pandemic more uncertain than now. This sentiment affected advertising in the 2021 Super Bowl. Brands were worried they wouldn’t be able to strike the right tone in a moment in which […]

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