Blog Posts Process Management

Brands Must Revamp Digital Commerce Strategy

Blog: Forrester BPM Center of Excellence

Should all brand sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? Branded manufacturers are facing a myriad of questions. The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]

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