Brands Built Up Much CX Equity Pre-Pandemic; Here’s How They Can Use It Wisely
Blog: Forrester BPM Center of Excellence
The novel coronavirus shut down the US economy, freezing US consumer spending. This, however, is a temporary situation — consumers will resume spending when it is safe again for them to conduct regular commerce. So the question customer experience (CX) professionals must ask their businesses is, “Are we positioned to recapture our clients once they […]
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