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Brands And PR Agencies Contend With Today’s Culture Wars

Blog: Forrester BPM Center of Excellence

Brand leaders face a challenging year to avert crisis from the crosshairs of the culture wars. Sixty-five countries across the globe will hold elections to select their leaders at a time when geo-political interests, regional conflicts, and tribal behaviors stoke division. Advertising heavily influences public sentiment during election season. GroupM estimates U.S. political ad spend […]

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