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Black Friday and All Things Smarter Process

imageWith Turkey Day, Black Friday and Cyber Monday behind us, early indications are that the door busters and lavish promotions didn’t really bring-in the shoppers in 2014 – different reports put Black Friday sales down by up to 11%. Why is this interesting? Even the biggest retail-pricing gimmick loses steam, as customers become more discerning towards product and service and not just price. Savvy retailers still gained though, by spreading out their promotions so as to give customers the ability to shop at their convenience. This bears out what we believe with Smarter Process – sustainable advantage comes only with operational innovation to deliver differentiated service, everything else is fleeting.

We’re very excited that one of our clients, Elevations Credit Union (ECU) was awarded the 2014 Malcolm Baldrige Award, the highest presidential honor for performance excellence through innovation, improvement, and visionary leadership. Elevations received this recognition due in part to their process improvements, driven by our own Blueworks Live:

It is this type of customer focused process innovation, where the biggest differentiation occurs – speeding up a client’s access to a funded loan by 12 days or 33% over a 2-year period, isn’t something that a competitor can easily replicate overnight. Read the full story of Elevation Credit Union’s path to the Balridge Award here.

We have an exciting calendar in December where you can immerse yourself in all things Smarter Process. For those of you in the New York Financial District, we’re back on Wall Street for a daylong IBM Smarter Process NYC event on December 9th, where you can hear directly from customers, analysts and our IBM subject matter experts about transforming your processes in this digital era. We’d love to have you join us via our live feed starting at 9am ET on December 9th – Click here for the Livestream URL:

From NYC to Las Vegas and Caesar’s Palace for the 2014 edition of Gartner’s Business Process Management Summit from December 10th – 12th. Here’s where the best-and-the-brightest in the industry come together to learn about new methods, behaviors, mindsets and technologies for making Big Change possible in business operations. Stop by the IBM Smarter Process session on Wednesday, December 10th, where we’ll discuss why knowledge and judgment work is among the next frontiers to tackle as we lower the bar for more people and organizations to take advantage of Smarter Process. Listen to Guy Kawasaki at the keynote, take advantage of 30 minutes one-on-one consultation with a Gartner analyst and also stop by the IBM Smarter Process booth in the Solutions Showcase.

It promises to be an exciting December for All Things Smarter Process.

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