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Best Buys’s GreatCall Expands Its Adjacent Industry Disruption

Blog: Forrester BPM Center of Excellence

Best Buy has made yet another startup acquisition that enriches its customer value with innovative digital products – GreatCall, a San Diego-based startup offering health and medical-alert devices and services. Most retailers “innovations” have been incremental digital tech investments that have extended their retail value proposition and customer value. It’s great to see Best Buy […]

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