Blog Posts Process Management

Barneys And Starbucks Raise The Bar With Loyalty Program Updates

Blog: Forrester BPM Center of Excellence

Grab a latte and start spring shopping – you’ll be rewarded. Barneys introduced a new loyalty program this month, and Starbucks announced upgrades to its existing program. We’re not surprised. Loyalty programs are a hot commodity – and I mean commodity: it’s incredibly hard for brands to maintain a differentiated program. Our data shows that […]

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