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Back2Basics: Why B2B Marketers Should Differentiate On Customer Experience

Blog: Forrester BPM Center of Excellence

“To survive in a world of ‘killer competition,’ you can either distinguish yourself from your competitors or offer the lowest price.” That’s the opinion of Jack Trout, co-author of Positioning, late president of Trout & Partners, father of the positioning concept In this month’s conversation with Johannesburg-based author Mark Eardley, we discuss why differentiation seriously […]

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