B2B Messaging Is Fractured, But It Doesn’t Have To Be
Blog: Forrester BPM Center of Excellence
B2B marketing teams create messaging for brand and product — often separately — that attempts to articulate differentiated value to buyers, customers, employees, and other stakeholders. What is abundantly clear from our research is that there is a significant challenge to ensure that all this messaging is connected and consistent. The Messaging Disconnect In Forrester’s […]
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