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B2B Marketing Event Trends: Virtual Is Here To Stay; Hybrid Is On The Way

Blog: Forrester BPM Center of Excellence

The past 18 months have seen B2B events undergo the most profound period of change this century. At the start of the pandemic marketers were forced to adopt virtual events. As protective vaccines became available, we’re now starting to see initial signs of in-person event activity returning. But what does the future hold? To help […]

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