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B2B Marketers Expect To Do More With More – But It’s Not As Good As It Sounds

Blog: Forrester BPM Center of Excellence

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel. Yet, our client interactions reveal these increases […]

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