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B2B CMOs: Top 5 Questions About Forrester’s 2023 Planning Guide

Blog: Forrester BPM Center of Excellence

Since Forrester’s Planning Guide 2023: B2B Marketing Executives was published in late August, there have been many discussions with B2B CMOs about how best to approach budget planning for 2023. A clear pattern has emerged in the types of questions and here are the top five: 1. Can you elaborate on the “spend money to […]

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