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Attend Forrester’s Upcoming Event for Brand Manufacturers on September 29 & 30

Blog: Forrester BPM Center of Excellence

One of the biggest transformations in retail that Forrester highlighted in its recent B2C Buying research stream is the growth of brand manufacturers in commerce and the corresponding tension with marketplaces like Alibaba, Amazon, and others around the world. (“Brand manufacturers” are traditionally wholesale companies that distribute through intermediaries. They are a complex ecosystem […]

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