Blog Posts Process Management

Apple ITP 2.1: What It Is, What It Means, And Why It Matters

Blog: Forrester BPM Center of Excellence

Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1) creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization. With new reports that Google may be following suit, we decided it was time to […]

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