Announcing Forrester’s Inaugural MRM Evaluation
Blog: Forrester BPM Center of Excellence
We are delighted to announce The Forrester Wave™: Marketing Resource Management, Q3 2018. Our 35-criteria evaluation includes the eight most significant MRM vendors – Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and Workfront. Forrester defines marketing resource management as: Enterprise marketing technology that helps marketers with financial planning, performance measurement, collaboration and calendaring, project management, content production, […]
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