And the Duoploy Strikes Again
Blog: Forrester BPM Center of Excellence
The acquisition of Rocket Fuel by Sizmek is not so much an example of ad tech consolidation as it is one of the power of the Facebook/Google duopoly to quash competitors, this time on the buy side. Now, it’s not as though Rocket Fuel didn’t make mistakes. To start with, they are part of an […]
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