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All Brands Must Build Value From Direct-To-Consumer

Blog: Forrester BPM Center of Excellence

The value of a brand’s direct-to-consumer (D2C) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales, can still drive value from direct customer engagement. Of course, D2C consumer purchases bring benefit brands with better margins, since they avoid fees or commission charges from partners. However, the benefits […]

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