Advertisers Pause In Twitter Purgatory
Blog: Forrester BPM Center of Excellence
When Twitter first announced its intent (back in April) to be acquired by Elon Musk, Forrester said that disinformation and hate speech are ultimately at stake – And that ad dollars are at risk. In the days following last Friday’s closing of the deal, GM paused its paid advertising on Twitter. Soon after, IPG’s MediaBrands […]
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