Adopt A New Media Analytics Equation To Measure Omnichannel Customer Behaviors
Blog: Forrester BPM Center of Excellence
Pandemic-induced shifts in consumer behavior resulted in a burst of content consumption across emerging platforms — from connected television to streaming radio and beyond. B2C marketers quickly shifted budgets toward these more trackable media channels in efforts to quickly capture the attention — and dollars — of prospective customers. But a new challenge emerged: Relic […]
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