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Adobe ‘Catchy Content’ Shows How Content Intelligence Powers Personalization

Blog: Forrester BPM Center of Excellence

Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that. At the company’s fully virtual […]

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