Blog Posts Process Management

Adding A Product-Led Growth Strategy To A Traditional B2B Organization

Blog: Forrester BPM Center of Excellence

As the benefits of a product-led growth strategy become clear, many B2B organizations that have long leveraged traditional sales motions are seeking to integrate this strategy. While the traditional B2B approach relies on the sales team to move customers through their buying journey, product-led growth focuses on the product as the primary driver. Benefits Of […]

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