Accelerating Advertising With AI Comes At A Cost
Blog: Forrester BPM Center of Excellence
AI – a catchword and momentous concept – is all-consuming. It demands nearly as much energy as Argentina uses in a year, is the obsession of practically every marketer I meet, and is invoked breathlessly by those who have the most to gain and lose from it. On Alphabet’s most recent earnings call, for example, […]
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