Blog Posts Process Management

ABM’s Next Chapter: Account-Based Engagement

Blog: Forrester BPM Center of Excellence

Can we address the elephant in the room?  Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and retain them better than your competition. In our new research on the state of ABM, we found B2B marketers are enjoying more measurable, substantial results from their account-based efforts this […]

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