A Pragmatic Guide To Brand Value
Blog: Forrester BPM Center of Excellence
The Value of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Questioning it, or attempting to validate it, can well be an exercise in futility and mathematical mumbo jumbo. Wally Ollins (of Wolf Ollins fame) once characterized the attempt to “chew [brand] […]
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