Blog Posts Process Management

A Path To Growth: Key Insights And 2022 Trends For B2B CMOs

Blog: Forrester BPM Center of Excellence

Forrester’s 2022 Global Marketing Survey revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business. Most companies are already in the midst of or have planned an entire transformation […]

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