A Lesson from the Bruce Springsteen/Richard Thaler School of Marketing
Blog: Forrester BPM Center of Excellence
What do consumers, Bruce Springsteen, and a Nobel Prize laureate have in common? They all understand the concept of fairness. And they understand that consumers reward and punish companies based on perceived fairness. Nobel Prize winner Richard Thaler found that if a company raises prices or cuts wages for the sole purpose of better profit […]
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