Blog Posts Process Management

A Guide For Understanding The Marketing Analytics Landscape

Blog: Forrester BPM Center of Excellence

Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understanding and success. Performance data contains pearls of strategic insight, tactical campaign opportunities, and audience behaviors that can be used to optimize campaigns and tailor marketing and media plans to […]

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