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5 Key Takeaways from The Forrester B2B Conversation Automation Solutions Wave

Blog: Forrester BPM Center of Excellence

B2B buyers have high expectations for their interactions with providers. B2B conversation automation vendors forged a market in their early response to increasing expectations for personalized, responsive interactions. These vendors offer purpose-built conversation automation solutions that address key lifecycle revenue marketing use cases, providing AI-powered chatbots and virtual assistants to augment human interactions and workflows. […]

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