Blog Posts Process Management

“32 To 36 Courses” Is Not Revenue Enablement

Blog: Forrester BPM Center of Excellence

True story: Years ago, a Forrester revenue enablement customer meeting was unexpectedly joined by a new voice, an individual whose exact role was unclear to our team beyond “they’ve joined us to help up-level our B2B sales onboarding.” Our initial excitement at undertaking a significant, new collaborative workstream was, however, quickly mitigated when the individual […]

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