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3 Things Tech Executives Should Know Right Now About CRM

Blog: Forrester BPM Center of Excellence

CRM is a foundational front-office technology. Enterprises originally used CRM to provide operational efficiencies for sales, marketing, and customer service organizations. Today, CRM undergoes a second wave of adoption where it’s used more broadly to support customers through their end-to-end journeys. For example, the City of Los Angeles used CRM to to get emergency aid […]

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