Blog Posts Process Modeling

3 mistakes CEOs and CFOs make when investing in innovation

Blog: Business Model Alchimist

Investing in innovation isn’t the same as making traditional investments in your business. So when you apply the same thinking, it just doesn’t work. Three of the top mistakes we see CEOs and CFOs make when investing in innovation are asking innovation teams to write business plans, thinking they can pick the winning innovation projects and refusing to retire projects that aren’t working.

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