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3 Key Findings From Our State Of Chat In Retail Research

Blog: Forrester BPM Center of Excellence

Retailers and brands have offered chat for years, but recently it has gained traction thanks to new technology advancements and consumers’ overall comfort using chat. Forrester’s Consumer Technographics shows that 42% of US online adults said that it was important for retailers to offer live online chat on their websites, up significantly from 27% in […]

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